Expandi’s pricing page says $99 a month, the number most SendCopy vs Expandi searches turn up first. It leaves out what it takes to get the personalized images, GIFs, and video touches shown throughout Expandi’s own demos. Add Hyperise for images and Sendspark for video, and a single seat can land closer to $200 a month before you’ve sent a single connection request, as LaGrowthMachine’s Expandi pricing breakdown lays out.
This breakdown is built from published pricing pages, G2 and Capterra data, and vendor documentation, not a completed head-to-head trial we ran ourselves. For a like-for-like test, running SendCopy against your current Expandi setup directly is the faster path.
Here’s how Expandi’s real cost stacks up against SendCopy’s published pricing, seat by seat.
Table of Contents
TL, DR: SendCopy vs Expandi at a Glance
| Expandi | SendCopy | |
| Advertised price | $99/mo, or $79/mo billed annually | $79/mo (Growth), $399/mo (HyperGrowth), $999/mo (Agency) |
| Real cost with full personalization | ~$197–217/mo per seat once Hyperise and Sendspark are added | No add-ons required; AI personalization is bundled from HyperGrowth up |
| Trial length | 7 days, full feature access, no credit card | 7 days, credit card required |
| Seat model | Per LinkedIn account, same flat rate at any volume | Per sender seat, price per seat drops as you scale |
| What’s bundled at no extra charge | Smart Inbox, campaign builder, A/B testing | Unibox, Lead Finger, a dedicated proxy per seat at every tier |
That table already tells you most of the story. The next few sections show the math behind it.
See your own numbers, not ours. Start your 7-day free trial and check your actual seat count against real SendCopy pricing.
Expandi Pricing Breakdown
The Business Plan
Expandi’s core offering is a single Business plan billed per LinkedIn account: $99 a month on monthly billing, or $79 a month if you pay annually, a 20% discount worth roughly two months free, according to Expandi’s own pricing page. It’s strictly per LinkedIn account, so three accounts means three separate $99 subscriptions, not one team plan, as Octopus CRM’s Expandi review points out. The plan itself covers connection requests with personalized notes, drip sequences, conditional branching, and built-in A/B testing on message copy, per LaGrowthMachine’s teardown.
The Agency Tier
Once you need 10 or more seats, Expandi moves you off list pricing. You book a call with sales to get a number, confirming Expandi’s pricing page, which several independent reviews flag as friction for buyers who want to compare tools without a sales conversation, including SalesHive’s vendor comparison.
The Add-On Costs Nobody Puts in the Headline
This part doesn’t appear on Expandi’s pricing page. The image, GIF, and video personalization Expandi features in its own homepage videos isn’t part of the $99 Business plan, per Expandi’s pricing page. It requires two separate subscriptions:
- Hyperise, for image and GIF personalization, starting at $69 per seat per month, per Expandi’s G2 pricing listing and Prospeo’s Hyperise review
- Sendspark, for video personalization, starting at $49 per seat per month, per Sendspark’s own pricing page
Stack both on Expandi’s base plan, and a single seat runs $217 a month on monthly billing, or roughly $197 on Expandi’s annual plan (the add-ons still bill separately). That’s more than double the advertised $99, climbing to 2.5x on the annual comparison some reviewers use, according to Botdog’s Expandi alternatives roundup and LaGrowthMachine’s breakdown.
To be fair to Expandi: this isn’t a hidden fee buried in fine print, it’s simply not mentioned until you go looking for the features the marketing shows off. LaGrowthMachine’s teardown confirms the Business plan covers the rest of Expandi’s advertised automation without additional restriction. For the safety side of that automation, see why LinkedIn accounts get banned.
The Annual Discount
The 20% annual discount applies only to Expandi’s own subscription. Hyperise and Sendspark have separate annual terms and don’t follow Expandi’s billing cycle, so the “complete” setup needs two extra line items tracked on their own.
That covers what Expandi actually charges. Here’s how SendCopy’s pricing compares against it, tier by tier.
SendCopy Pricing Breakdown
SendCopy runs three tiers, priced per sender seat rather than per feature add-on.
Growth: $79/month, 1 sender seat
Growth includes Lead Finger (LinkedIn Finder Import), all LinkedIn actions, campaign automation, Unibox, and a dedicated proxy for that seat, the account-safety layer, included from entry level rather than gated to a higher tier. Growth doesn’t include the AI-assisted sequence builder or premium support.
HyperGrowth: $399/month, 10 sender seats
That’s $39.90 per seat, about 40% of what Expandi charges per seat at the same headcount. HyperGrowth includes everything in Growth, plus the AI-assisted sequence builder and premium support, no separate personalization subscription required.
Agency: $999/month, 50 sender seats
At 50 seats, that’s $19.98 per seat. Agency adds unlimited workspaces, white labeling, migration support, and dedicated customer support on top of everything in HyperGrowth.
Across all three tiers, annual billing takes 20% off, matching Expandi’s own discount structure. The difference is what happens as you add seats: SendCopy’s per-seat cost drops with volume, while Expandi’s stays flat regardless of account count.
Full Pricing Comparison: 1, 10, and 50 Seats
| Seats | SendCopy (monthly) | SendCopy (annual) | Expandi (monthly) | Expandi (annual) |
| 1 | $79 ($79/seat) | $63.20 ($63.20/seat) | $99 ($99/seat) | $79 ($79/seat) |
| 10 | $399 ($39.90/seat) | $319.20 ($31.92/seat) | $990 ($99/seat) est.* | $790 ($79/seat) est.* |
| 50 | $999 ($19.98/seat) | $799.20 ($15.98/seat) | ~$4,950 est.* | ~$3,950 est.* |
*Expandi doesn’t publish Agency-tier pricing. These are linear extrapolations of the published per-seat rate, shown to illustrate where the flat per-account model heads at scale; actual negotiated pricing may differ once you’re on a sales call, per Expandi’s pricing page and SalesHive’s vendor write-up.
One gap worth flagging on SendCopy’s side: there’s no published tier between 10 and 50 seats. A 20-seat team should confirm directly whether that means two HyperGrowth plans or an early Agency upgrade, since the per-seat cost changes depending on which.
A concrete example: a 5-person SDR team on Expandi (monthly billing) pays $495/month for the base plan alone. Add Hyperise and Sendspark for all 5 seats, and that’s $1,085/month, or $13,020 over 12 months. The same team on SendCopy fits inside HyperGrowth at $399/month flat, AI personalization included, for $4,788 over 12 months, less than half the fully-loaded Expandi cost, with room to grow to 10 seats before upgrading.
Put that $8,200 back in the budget. Start your 7-day free trial and run the same 5-seat math against your team.
Here’s what each platform actually does for that price, feature by feature.
Feature Comparison
| Feature | Expandi | SendCopy |
| Unified inbox | Smart Inbox merges LinkedIn and email in one view, but doesn’t support replying on a teammate’s behalf, a real bottleneck for agencies, per LaGrowthMachine’s review | Unibox is a shared team inbox across every connected sender, included from Growth |
| AI / rich personalization | Not native. Image and GIF personalization requires Hyperise ($69/mo/seat); video requires Sendspark ($49/mo/seat) | AI-assisted sequence builder bundled at HyperGrowth and Agency, no separate subscription |
| Analytics | Detailed campaign metrics and reporting on the Business plan, per Expandi’s G2 listing | Included at every tier; exact reporting depth isn’t independently published, confirm during the trial |
| Integraitons | CRM sync (HubSpot, Salesforce, Pipedrive) needs Zapier or manual setup; native links to Hyperise and Sendspark, per LaGrowthMachine’s review | Native integrations with Clay, Trigify, ContactOut, and HubSpot |
| Safety / warm-up controls | Dedicated residential IP and daily action limits to stay under LinkedIn’s radar, per SyncGTM’s Expandi review | Auto-Rotate Senders plus a dedicated proxy per seat, from Growth. Daily action pacing isn’t published; confirm during the trial if that matters for your risk tolerance |
| Team/agency scaling | Per-account billing with no published volume discount; 10+ seats requires a sales call | Per-seat cost drops at higher tiers; Agency adds white label, migration, and dedicated support |
Feature lists only say so much. Here’s what actual users report once they’re inside each tool.
What Real Users Say
On G2, Expandi sits in the low-to-mid 4-star range, around 4.2 out of 5 across roughly 135 reviews, per Octopus CRM’s Expandi review roundup. Praise clusters around the campaign builder’s conditional logic and smooth onboarding; complaints cluster around billing, with multiple reviewers describing being charged for more seats than purchased and slow support resolution, according to SalesHive’s vendor comparison.
On the safety side, independent write-ups cite user-reported LinkedIn restriction issues affecting a large share of surveyed accounts, with figures as high as two-thirds appearing in more than one source, including LaGrowthMachine’s pricing breakdown and a ConnectSafely review of Expandi. Treat that as directional, not official: neither Expandi nor LinkedIn publishes restriction rates. It’s also fair to flag that LaGrowthMachine, Botdog, and ConnectSafely all sell competing outreach or safety tools, so their framing of Expandi’s cost and risk has a lean. The G2 rating above is the more neutral data point, aggregating unaffiliated reviewers.
SendCopy doesn’t have an independent G2 or Capterra listing yet. We’re newer, and it’s more useful to say that plainly than manufacture a rating that doesn’t exist. If third-party review volume matters to your evaluation, that’s a fair reason to weigh Expandi’s track record more heavily right now. What we’d point to instead is the trial itself: run your own sequences and see how the account-safety layer holds up on your actual LinkedIn accounts, rather than taking a review aggregate’s word for it.
Who Should Choose Which Tool
Expandi fits solo LinkedIn-first operators who don’t mind paying per account regardless of volume and want dedicated cloud infrastructure. Running one or two profiles, wanting Expandi’s branching sequence logic, without needing image or video personalization: the $79–99/month price is straightforward. One caveat regardless of price: Expandi is built LinkedIn-first, and its email automation is secondary, per LaGrowthMachine’s Expandi review, which may matter if you need coordinated LinkedIn-plus-email sequencing in one tool. If Sales Navigator is part of your stack, our Sales Navigator guide covers how it fits alongside either platform.
If you’re weighing an Expandi alternative because your team is outgrowing per-account pricing, SendCopy tends to make more sense past a single seat. Expandi’s flat per-account pricing climbs at the same rate whether you add a third seat or a fifteenth; SendCopy’s per-seat cost drops as the team grows. For agencies managing multiple client accounts, a shared Unibox and white-label option replace the stack of per-account subscriptions and add-ons Expandi requires at the same headcount: the 5-seat example above puts that gap at roughly $8,200 over 12 months. If you’re still building out your prospecting workflow first, our LinkedIn prospecting guide is a useful starting point either way.
Frequently Asked Questions
Not hidden exactly, but not obvious either. The $99/month Business plan doesn’t include the image, GIF, or video personalization shown off in Expandi’s own product demos. Those run through separate Hyperise and Sendspark subscriptions, pushing the real monthly cost well above the advertised price, as LaGrowthMachine’s breakdown shows.
How much does Expandi really cost per month?
On its own, Expandi is $99/month per LinkedIn account, or $79/month billed annually. Add Hyperise (from $69/month) and Sendspark (from $49/month), and the fully-loaded cost lands around $197 to $217 per seat per month, according to Botdog’s Expandi alternatives roundup.
What’s a cheaper alternative to Expandi for teams?
Tools priced per plan rather than per account tend to come out cheaper as a team grows. SendCopy’s HyperGrowth plan covers 10 sender seats for $399/month total, about $40 per seat, against Expandi’s flat $99 per seat regardless of team size.
Is SendCopy cheaper than Expandi for agencies?
On a per-seat basis, yes. SendCopy’s Agency plan covers 50 sender seats for $999/month, $19.98 per seat. Expandi doesn’t publish agency-tier pricing; it requires a sales call for 10 or more seats, with no volume discount on its published rate.
Try the Numbers Yourself
The short version of this SendCopy vs Expandi comparison: Expandi’s advertised price rarely matches what teams end up paying once personalization is added, and SendCopy’s per-seat cost drops as you scale instead of staying flat. If that math matters for your team, the fastest way to check it against your own workflow is to run it directly. Start your 7-day free trial and see how the Unibox, the AI-assisted sequence builder, and the per-seat proxy setup hold up before you commit.
Managing 10+ seats or evaluating this for an agency? Book a demo, and we’ll walk through the HyperGrowth-to-Agency math against your actual seat count.